How to Run a Great Hotel: Everything You Need to Achieve Excellence in the Hotel Industry - PDF
نویسندگان: Enda Larkin
خلاصه: You don’t need anyone to tell you just how competitive the hotel industry is; you areprobably all too aware of that fact. Of course, the exact nature of the competition youface depends on factors such as your location and the markets you are in, but for sure,you will be competing with others for your share of the spoils. This is a good thing,even if it doesn’t always feel that way, because it forces you to stay on your toes.The challenges in hotels are compounded by the fact that the industry isparticularly susceptible to economic volatility and other shocks which are beyondour control. The current global recession is a good example of that instability. Addto this mix an ever more savvy and demanding customer and it is clear thatour industry is as competitive as it gets. In such a dynamic environment, it isnot an exaggeration to say that only the very best hotels can prosper over thelong term.It is for this reason that excellence is a paramount concern in our industry. Itmatters everywhere and to everyone: from the small family-run operation to thelarge hotel chain, at the budget and luxury ends of the market, in new or wellestablished hotels. Whether you own or manage a hotel, are early in your careeror have years of experience behind you, it’s an issue for you. Whatever yourparticular circumstances, excellence matters because customers increasingly de-mand it and lasting success in our industry stems from an ability to deliver it.Towards excellenceThe path to excellence lies in taking a long-term view of business developmentand involves constantly question what it is you are doing and why you are doingit, with a view to continuously improving every aspect of your operation. Seekingto achieve excellence requires a consistent focus on four central themes which areregularly seen, not only in all great hotels, but in all leading businesses. Thesethemes are shown in the diagram overleaf.