محصولات
Full Frontal PR: Building Buzz About Your Business, Your Product, or You - PDF
Full Frontal PR: Building Buzz About Your Business, Your Product, or You - PDF
نویسندگان: Richard Laermer خلاصه: On TLC's new TV series Taking Care of Business, Richard Laermer shows small businesses how to build buzz and get media coverage. Here he shares the secrets from his highly-successful public relations firm on how to take care of your business and grow the bottom line. In Full Frontal PR, you'll learn how to hone your pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost-effective. If you're looking to raise your profile and reach new customers, then this acclaimed book will help your company break through the clutter and into the center of attention.
Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise - PDF
Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise - PDF
نویسندگان: Priscilla Y. Huff خلاصه: If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.
25 Doctrines of Law You Should Know - PDF
25 Doctrines of Law You Should Know - PDF
نویسندگان: Philip Chase Tobin خلاصه: I'll sue you!) In this litigious society, everyone needs to know a few basics to avoid being snowed, cowed and generally abused. Even those who can afford to hire lawyers need to know what they are up to. In a non-jargon format, this book explains 25 doctrines of law that are most important for Americans on a day-to-day basis. When a conflict arises, what are the main doctrines of law that give one side an advantage? What do they mean, and how do they apply? When you can see through the jargon, the intimidation factor loses its power and you can concentrate on real issues and use these tools to take care of yourself. Some of America's doctrines go back to the 17th-century English Bench and have had a lasting impact on our legal system. Other doctrines are of more recent vintage but have had an equally profound influence. The author has researched 1000 legal cases and identified 326 different doctrines of law; of those, he has selected 25 doctrines that average Americans are most likely to encounter in everyday activities. In these pages he reviews actual cases to show how the doctrines apply in real-life scenarios and relates what happened in court. These examples and explanations provide handy background reading for fans of court-room dramas and, since any one of us may end up in court these days, important general education for every adult in the United States. The 25 doctrines discussed are: 1. Res Ipsa Loquitur 2. Promissory Estoppel 3. Respondeat Superior 4. Doctrine of Sudden Danger 5. Rescue Doctrine 6. Doctrine of Comparative Negligence 7. Doctrine of Unjust Enrichment 8. Doctrine of Unclean Hands 9. Doctrine of Unconscionability 10. Fruit of the Poisonous Tree Doctrine 11. Attractive Nuisance Doctrine 12. Doctrine of Mitigated Damages 13. Quantum Meruit Doctrine 14. Doctrine of Sovereign Immunity 15. Doctrine of Absolute Immunity 16. Doctrine of Qualified Immunity 17. Last Clear Chance Doctrine 18. Open and Obvious Danger Doctrine 19. Assumption of Risk Doctrine 20. Public Duty Doctrine 21. Statute of Limitations 22. Equitable Estoppel 23. Res Judicata 24.Collateral Estoppel 25. Stare Decisis As an accessible point of introduction for those interested in the US legal system, this book is suitable as a popular reference work for public libraries, auxiliary reading for business-school courses, a starting place for anyone caught in a legal conflict, and handy background reading for fans of court-room drama novels and TV. The doctrines of law have never been addressed in book form before. In fact, surprisingly little is on the market that would make even some basic principles of American law accessible to the public.
From Where You Dream: The Process of Writing Fiction - PDF
From Where You Dream: The Process of Writing Fiction - PDF
نویسندگان: Robert Olen Butler, Janet Burroway خلاصه: Robert Olen Butler, winner of the Pulitzer Prize in Fiction, teaches graduate fiction at Florida State University — his version of literary boot camp. In From Where You Dream, Butler reimagines the process of writing as emotional rather than intellectual, and tells writers how to achieve the dreamspace necessary for composing honest, inspired fiction. Proposing that fiction is the exploration of the human condition with yearning as its compass, Butler reinterprets the traditional tools of the craft using the dynamics of desire. Offering a direct view into the mind and craft of a literary master, From Where You Dream is an invaluable tool for the novice and experienced writer alike.
Making Sense of Japanese: What the Textbooks Don't Tell You - PDF
Making Sense of Japanese: What the Textbooks Don't Tell You - PDF
نویسندگان: Jay Rubin خلاصه: Making Sense of Japanese is the fruit of one foolhardy American's thirty-year struggle to learn and teach the Language of the Infinite. Previously known as Gone Fishin', this book has brought Jay Rubin more feedback than any of his literary translations or scholarly tomes, ''even if,'' he says, ''you discount the hate mail from spin-casters and the stray gill-netter.'' To convey his conviction that ''the Japanese language is not vague,'' Rubin has dared to explain how some of the most challenging Japanese grammatical forms work in terms of everyday English. Reached recently at a recuperative center in the hills north of Kyoto, Rubin declared, ''I'm still pretty sure that Japanese is not vague. Or at least, it's not as vague as it used to be. Probably.'' The notorious ''subjectless sentence'' of Japanese comes under close scrutiny in Part One. A sentence can't be a sentence without a subject, so even in cases where the subject seems to be lost or hiding, the author provides the tools to help you find it. Some attention is paid as well to the rest of the sentence, known technically to grammarians as ''the rest of the sentence.'' Part Two tackles a number of expressions that have baffled students of Japanese over the decades, and concludes with Rubin's patented technique of analyzing upside-down Japanese sentences right-side up, which, he claims, is ''far more restful'' than the traditional way, inside-out. ''The scholar,'' according to the great Japanese novelist Soseki Natsume, is ''one who specializes in making the comprehensible incomprehensible.'' Despite his best scholarly efforts, Rubin seems to have done just the opposite. Previously published in the Power Japanese series under the same title and originally as Gone Fishin' in the same series.
Binge: What Your College Student Won't Tell You - PDF
Binge: What Your College Student Won't Tell You - PDF
نویسندگان: Barrett Seaman خلاصه: In Binge , Barrett Seaman reveals what every parent, student, and educator needs to know about the college experience. Seaman spent time with students at twelve highly regarded and diverse colleges and universities across North AmericaВ­. During his two years of research, he immersed himself in the lives of the students, often living in their dorms, dining with them, speaking with them on their own terms, and listening to them express their thoughts and feelings. Portraying a campus culture in which today’s best and brightest students grapple with far more than academic challenges, Binge conveys the unprecedented stresses on campus today. While sharing revealing interviews and the often dramatic stories, Seaman explores the complexities of romantic relationships and sexual relations, alcohol and drug use, anxiety and depression, class and racial boundaries, and more. Despite the disturbing trends, Seaman finds reasons for optimism and offers provocative and well-informed suggestions for improving the undergraduate experience. Sometimes alarming, always fascinating, and ultimately hopeful, Binge is an extraordinary investigative work that reveals the realities of higher education today.
Starting and Running a Greeting Cards Business: Lots of Practical Advice to Help You Build an Exciting and Profitable Business - PDF
Starting and Running a Greeting Cards Business: Lots of Practical Advice to Help You Build an Exciting and Profitable Business - PDF
نویسندگان: Elizabeth White خلاصه: Making and selling greeting cards is one of the most popular ways for creative people to set up in business. It makes a useful part-time business that can be run from home and started with a limited amount of capital. The skills needed vary greatly depending upon the type of cards produced. They can involve all the creative skills from design to photography, from painting to lettering, from enamelling to metalwork. Running a greetings card business is exciting and challenging. The sector is fast moving and every day is different. It can bedone by the young and by semi-retired people and can also be an excellent business for those who have other responsibilities. This book takes you step-by-step through the process of starting and running a business with lots of useful practical advice to help you. The topics covered include: Deciding what type of cards to produce; Finding your market; Dealing with printers; Copyright and licensing; and, Pricing for profit.
Love Talk: Speak Each Other's Language Like You Never Have Before - PDF
Love Talk: Speak Each Other's Language Like You Never Have Before - PDF
نویسندگان: Les and Leslie Parrott خلاصه: Couples consistently name ''improved communication'' as the greatest need in their relationships. Love Talk is a deep yet simple plan full of new insights that will revolutionize communication in love relationships. Includes The Love Talk Indicator, a free personalized online assessment ($30.00 value).
You Want Me to Work with Who?: Eleven Keys to a Stress-Free, Satisfying, and Successful Work Life . . . No Matter Who You Work With - PDF
You Want Me to Work with Who?: Eleven Keys to a Stress-Free, Satisfying, and Successful Work Life . . . No Matter Who You Work With - PDF
نویسندگان: Julie Jansen خلاصه: In I Don’t Know What I Want . . . But I Know It’s Not This, career consultant Julie Jansen won over readers with the same comforting, clear headed approach that she brings to her many Fortune 500 clients. Now she tackles a problem that affects every working person, regardless of occupation: difficult people. Whether the problem is an ''abusive'' boss, ''toxic'' coworker, or ''difficult'' assistant, Jansen shows how to master the eleven keys to getting along with even the most dysfunctional colleagues. Featuring self-assessment exercises designed to identify the root causes of problem behavior and smart, viable solutions and tips for managing different kinds of difficult people—from subordinates to superiors—this invaluable resource is a savvy, humane guide to reducing stress, establishing workplace harmony, and making sure that no one stands in the way of your career goals.
Darwin Loves You: Natural Selection and the Re-enchantment of the World - PDF
Darwin Loves You: Natural Selection and the Re-enchantment of the World - PDF
نویسندگان: George Levine خلاصه: Jesus and Darwin do battle on car bumpers across America. Medallions of fish symbolizing Jesus are answered by ones of amphibians stamped ''Darwin,'' and stickers proclaiming ''Jesus Loves You'' are countered by ''Darwin Loves You.'' The bumper sticker debate might be trivial and the pronouncement that ''Darwin Loves You'' may seem merely ironic, but George Levine insists that the message contains an unintended truth. In fact, he argues, we can read it straight. Darwin, Levine shows, saw a world from which his theory had banished transcendence as still lovable and enchanted, and we can see it like that too--if we look at his writings and life in a new way. Although Darwin could find sublimity even in ants or worms, the word ''Darwinian'' has largely been taken to signify a disenchanted world driven by chance and heartless competition. Countering the pervasive view that the facts of Darwin's world must lead to a disenchanting vision of it, Levine shows that Darwin's ideas and the language of his books offer an alternative form of enchantment, a world rich with meaning and value, and more wonderful and beautiful than ever before. Without minimizing or sentimentalizing the harsh qualities of life governed by natural selection, and without deifying Darwin, Levine makes a moving case for an enchanted secularism--a commitment to the value of the natural world and the human striving to understand it.

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