موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership - Original PDF
نویسندگان: خلاصه: With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.
Join the Club: How Peer Pressure Can Transform the World - Original PDF
نویسندگان: خلاصه: In the style of Nudge or The Spirit Level - a groundbreaking book that will change the way you look at the world. Tina Rosenberg has spent her career tackling some of the world's hardest problems. The Haunted Land, her searing book on how Eastern Europe faced the crimes of Communism, was awarded both the National Book Award and the Pulitzer Prize in the US. In Join the Club
Co-opportunity: Join Up for a Sustainable, Resilient, Prosperous World - Original PDF
نویسندگان: خلاصه: John Grant is back! Bestselling author of Green Marketing Manifesto fame returns to get you involved in creating a sustainable future!In this book, green business guru John Grant shows how we, when we join forces through co-operative initiatives, can really make changes and work towards a better future
Financial Management for Hospitality Decision Makers (Hospitality, Leisure and Tourism) - Original PDF
نویسندگان: خلاصه: Financial Management for Hospitality Decision Makers is written specifically for those 'decision makers' in the industry who need to be able to decipher accountant 'speak' and reports in order to use this information to its best advantage and achieve maximum profits.The area of accounting and finance is a vital but often inaccessible part of the hospitality business. However, having the knowledge and the ability to use it properly makes all the difference to the turnover and success of a business.
Socio-Emotional Relationship Therapy: Bridging Emotion, Societal Context, and Couple Interaction - Original PDF
نویسندگان: خلاصه: This book describes a new model for clinical work with couples, Socio-Emotional Relationship Therapy (SERT). SERT intervenes in sociocultural processes that interfere with couples experiencing mutually supportive relationships. This approach integrates recent advances in neurobiology with social constructionist understandings of gender, culture, personal identities, and relationship processes. The aim of SERT is to help couples move toward a balanced power dynamic and establish mutuality in the relationship. Transforming power disparities in relationships helps couples move toward a more equal flow of attention and support toward each other.
Teaching Family Therapy - Original PDF
نویسندگان: خلاصه: The teaching of family therapy has been the subject of serious scrutiny since the onset of training and accreditation many years ago, yet there are relatively few attempts to apply what we know about systems and the ways they change family therapy teaching as a two-way process. It is as though family therapy teachers were preoccupied with the content of what should be taught, and were not able to direct their attention to the process by which people learned.The authors began by describing the way they conceptualize the "learning context" which sets the frame for all the teaching they do. Then they discuss the process of setting up a family therapy course, e.g. "What is the best way to negotiate with a training officer to set up a course in a local area?". The book then moves to creating the course syllabus, and some of the practical problems-from lateness to mechanical failures-of getting the course off the ground.The family therapy courses being described are generic courses which cover all the major schools of thought from Structuralist to Strategic to systemic to Constructivist approaches. The unique contribution of this book is the many carefully crafted exercises which form the heart of the teaching/learning experience. Each exercise is designed to teach particular content, such as "enactment", or "circular questioning", which is related to a particular family therapy approach, yet the exercise is also designed with the learning context in mind and it pays attention to the ongoing relationship between teacher and student to maximize the learning which can take place.
Tourism, Security and Safety: From Theory to Practice (The Management of Hospitality and Tourism Enterprises) - Original PDF
نویسندگان: خلاصه: The topic of safety and security in the tourism industry is of vital importance globally. In recent years, and mainly after the 9/11 event, both academics and practitioners have started to look into crisis management issues seeking workable solutions in order to mitigate the negative impacts of safety and security incidences on the tourism industry and affected destinations. Tourism, Safety and Security: a multi dimensional analysis brings together the writings of international leading academics and practitioners in this field to discuss prevention measures and crisis management options, in incidences of tourism safety and security.
Contemporary Tourism: An international approach - Original PDF
نویسندگان: خلاصه: The study of tourism and indeed the tourism industry is changing constantly. Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics and pro-poor tourism.
Second Thoughts on the Theory and Practice of the Milan Approach to Family Therapy - Original PDF
نویسندگان: خلاصه: Second Thoughts on the Theory and Practice of the Milan Approach to Family Therapy is a full discussion of the way the original techniques of the Milan Approach have been affected by current thinking in the family therapy field. Hypothesizing, neutrality and circularity, for example, are all redefined in response to the challenge of new clinical problems, such as child abuse, and new thinking from areas such as linguistics and feminine. The authors refer back to their original article "Working With the Milan Method: 20 Questions" in order to chart the changes which have taken place over the last ten years and, similarly, richly illustrate the present work with clinical examples.
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