محصولات
Television Today and Tomorrow: It Won't Be What You Think - PDF
Television Today and Tomorrow: It Won't Be What You Think - PDF
نویسندگان: Gene F. Jankowski, David C. Fuchs خلاصه: In recent years, the media has been awash in exuberant tales of the arrival of the information superhighway, when television will explode with exciting possibilities, offering some 500 channels as well as a marriage of TV and computer that will provide, on command, access to the latest movies, magazines, newspapers, books, sports events, stock exchange figures, your bank account, and much, much more. And the major TV networks, pundits add, will be doomed to extinction by this revolution in cable, computers, and fiber optics. But in Television Today and Tomorrow, Gene Jankowski--former President and Chairman of the CBS Broadcast Group--and David Fuchs--also a former top executive at CBS--tell a different story. They predict a bumpy road ahead for the information superhighway, and the major networks, they say, are abundantly healthy and will remain so well into the next century. The information superhighway, Jankowski and Fuchs admit, will dramatically increase the distribution channels, but it will have little impact on the amount of programming created--and this may spell disaster. The authors show how the networks began as a way to provide programs to local stations (who could not afford to produce their own), who in turn provided the distribution that gave networks access to mass audiences and ultimately large advertising dollars. They then offer us an inside look at television production--showing us, for instance, a veteran scriptwriter putting together a breakfast table scene for "Cloud Nine"--to underscore how much effort goes into producing just two minutes of primetime programming. They reveal that the present 20 channels require some 20,000 hours of programming each year, which is more than all the Broadway plays produced in this century, and they conclude that without a dramatic increase in programming (which won't happen if only because of the very finite supply of talent), the superhighway will be jammed bumper-to-bumper with reruns, old movies, and inexpensive programming aimed at tightly focused audiences ("narrowcasting" as opposed to "broadcasting"). This is hardly the bonanza the pundits have promised. The authors point out that the media blitz about the new technology has hardly focused on programming, or on funding, or on what needs these 500 channels will fill. The major networks, on the other hand, will remain the only means of reaching the whole country, and the only channels that offer a full schedule of current, live, and original programs, free of charge. And thus they will continue to attract most of the audience of TV viewers. The real loser in the cable revolution, the authors contend, is PBS, whose role as an alternative to network TV has been usurped by cable stations such as The Discovery Channel and Nickelodeon. This is a brass tacks look at television with an eye on the bottom line by two men who boast over sixty years of experience in the medium. If you want to understand television in America, where it came from and where it is going, you will need to read this book.
Search Smart and Get Ahead: Find All the Information You Need (Your Fast-Track to Business Success) - PDF
Search Smart and Get Ahead: Find All the Information You Need (Your Fast-Track to Business Success) - PDF
نویسندگان: Susan Shelly خلاصه: Search Smart and Get Ahead clearly explains the methods for conducting business research, defines market and competitive research, and explains how to best use the Internet as a research tool. It also teaches how to use statistics, and how to collect and organize date. Plus, the pages are filled wit useful sidebars, self-assessment quizzes, checklists, and worksheets.
The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business - PDF
The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business - PDF
نویسندگان: Philip Kotler, Roland Berger, Nils Bickhoff (auth.) خلاصه: Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
What to Eat if You Have Cancer - Original PDF
What to Eat if You Have Cancer - Original PDF
نویسندگان: Daniella Chace, Maureen Keane, John A. Lung خلاصه: Information on choosing the best foods to help combat the disease as well as the side effects of chemical, surgical, and radiation treatments.
The New Day Trader Advantage: Sane, Smart, and Stable - Finding the Daily Trades That Will Make You Rich - PDF
The New Day Trader Advantage: Sane, Smart, and Stable - Finding the Daily Trades That Will Make You Rich - PDF
نویسندگان: Jon Markman خلاصه: Markets are abuzz over the rebirth of the day trader. Rather than manaically trading volatile stocks multiple times in a single day, active traders are now holding onto investments longer, relying more on planning and patience rather than fast reflexes. The New Day Trader Advantage features surefire techniques for profiting from this more measured, cunning method of active trading-techniques that will help busy professionals and individuals achieve their investing goals with minimum stress and maximum gain. Written by veteran investment advisor and MSN Money columnist Jon Markman, The New Day Trader Advantage offers successful strategies for discovering, tracking, buying and selling the strongest companies in the best sectors of any economy. This hands-on guide introduces each trading method with compelling, real-life examples that show how the techniques work-then dives into the details of the actual trade from start to finish. You'll learn how to: Profit on the popularity of a stock's sector, which accounts for up to 60% of its movement Know which stocks historically trade way up or way down in particular months of the year-or before or after their quarterly earnings reports Buy new IPOs from previously bankrupt companies and make a fortune Find information on new offerings and corporate spin-offs and effectively trade them in the first week, month, and year Use the author's proprietary stock-rating system to buy five to ten winning stocks a month for six-month holds Gain valuable insight by observing a stock's relationship to its ten-month moving average Recognize local, national, and global “ecosystems,” and determine where the greatest short-term value is being created Sell or sell short at the right time to capture maximum profits No other book offers the same depth of coverage and expert insight into short-term market forces. By learning how to profit at the right time in the right markets, you can gain The New Day Trader Advantage.
Selling Information: How You Can Create, Market and Sell Knowledge in Any Field - PDF
Selling Information: How You Can Create, Market and Sell Knowledge in Any Field - PDF
نویسندگان: Fred Gleeck خلاصه: If you are interested in selling information of ANY kind, this book is for you. Whether you're interested in selling books, ebooks, audios, videos, DVDs, seminars, teleseminars or even softwared, this is the book for you! Information marketing is fast becoming the hottest business of the 21st century. You can get a piece of the action! This book will show you the inside secrets to make a fortune creating, marketing and selling information regardless of the field you're in. You don't even have to be a subject matter expert yourself. No academic theory, no mumbo jumbo, just the straight scoop on how to do things right. The system you'll learn in this book is all you need to be a mega-success as an information marketer.
Real People. Real Jobs. Real Rewards, What Can You Do with a Major in Psychology (What Can You Do with a Major in...) - PDF
Real People. Real Jobs. Real Rewards, What Can You Do with a Major in Psychology (What Can You Do with a Major in...) - PDF
نویسندگان: Shelley O'Hara خلاصه: Your guide to glide from campus to careerNewsflash! A degree in psychology doesn't have to lead to a lifetime of listening to patients on couches. Whether you're a student considering majoring in psychology or already have a degree and want to begin or change your career, this is your guide to exciting opportunities that range from the traditional to the unconventional. The information goes beyond typical job descriptions to include:* Advice on college and curriculum choices--courses, internships, and more* Tips to help you land a job you'll love* Profiles of real graduates, their jobs, and how they got them* Inside, real-life information from an art therapist, a sports psychologist, a forensic psychologist, a school psychologist, a corporate psychologist, and a community psychologist* Overviews of typical salary levels, hours, and work environments* Extensive additional resources, including Web sites, professional organizations, periodicals, and more* Licensing requirementsWith this thorough analysis of the field, you can base your education and career decisions on practical information plus the invaluable first-hand insight of professionals who have "been there and done that."
Everything You Need to Know Before Buying a Co-op,Condo, or Townhouse - PDF
Everything You Need to Know Before Buying a Co-op,Condo, or Townhouse - PDF
نویسندگان: Ken Roth خلاصه: What should a prospective homeowner consider when shopping for a co-op, condominium, or townhouse? Finances, availability, and lifestyle considerations are only parts of the equation, and it's important to think about all the factors before making a decision. This book is a comprehensive yet accessible guide to the particular challenges and benefits to buying, owning, and living in these homes, and gives readers the vital information they need on: * finding the right type of home * negotiating effectively and making a strong offer * unique financing and tax considerations * dealing with homeowners associations and co-op boards * rules, rights, and responsibilities of ownership * repair responsibilities and renovation issues * monthly maintenance and common charges * increasing the value of the property * fliptaxes, restrictions and other selling issues * and more. Real estate expert Ken Roth explains the differences in owning each of these property types, and provides all the information buyers need to find their dream home and live happily in it for years to come.
See You in Court: A Social Worker's Guide to Presenting Evidence in Care Proceedings - PDF
See You in Court: A Social Worker's Guide to Presenting Evidence in Care Proceedings - PDF
نویسندگان: Lynn Davis خلاصه: Are you looking forward to giving evidence? What do you have concerns about? Do you know how to prepare written evidence that will be taken seriously in court? "See You in Court" is an accessible guide for social workers on being a witness in care proceedings. With little training and few resources available, social workers can find preparing for court a daunting part of their role. "See You in Court" answers questions frequently asked by social workers in real cases, and gives information on court structures, basic rules of evidence, the roles of those involved in the proceedings, and court etiquette. The process of giving evidence is discussed, including how to deal with cross-examination. Case studies support the material, as well as multiple-choice questions and a checklist for witnesses. This practical book is essential reading for social workers, particularly those working with children and families.
Ten Things I Love About You (Bevelstoke, Book 3) - PDF
Ten Things I Love About You (Bevelstoke, Book 3) - PDF
نویسندگان: Julia Quinn خلاصه: ―Annabel!‖Annabel snapped to attention. Louisa was addressing her with uncommon urgency, and she‘d dowell to listen.―Annabel, this is important,‖ Louisa said.Annabel nodded, and an unfamiliar feeling washed over her—maybe of gratitude, certainly oflove. She‘d only just got to know her cousin, but already there was a deep bond of affection, andshe knew that Louisa would do everything in her power to keep Annabel from making anunhappy alliance.Unfortunately, Louisa‘s power was, in this capacity, limited. And she did not—no, she couldnot—understand the pressures of being the eldest daughter of an impoverished family.―Listen to me,‖ Louisa implored. ―Lord Newbury‘s son died, oh, I think it must be a bit over ayear ago. And he started looking for a wife before his son was cold in his grave.‖―Shouldn‘t he have found one by now, then?‖Louisa shook her head. ―He almost married Mariel Willingham.‖―Who?‖ Annabel blinked, trying to place the name.―Exactly. You‘ve never heard of her. She died.‖Annabel felt her eyebrows rise. It was really a rather emotionless delivery of such tragic news.―Two days before the wedding she took a chill.‖―She died in only two days?‖ Annabel asked. It was a morbid question, but, well, she had toknow.―No. Lord Newbury insisted upon delaying the ceremony. He said it was for her welfare, thatshe was too ill to stand up in church, but everyone knew that he really just wanted to make sureshe was healthy enough to bear him a son.‖―And then?‖―Well, and then she did die. She lingered for about a fortnight. It was really very sad. She wasalways very kind to me.‖ Louisa gave her head a little shake, then continued. ―It was a near missfor Lord Newbury. If he‘d married her, he would have had to go into mourning. As it was, hehad already tried to wed scandalously soon after his son‘s death. If Miss Willingham hadn‘t diedbefore the wedding, he‘d have had another year of black.‖―How long did he wait before looking for someone else?‖ Annabel asked, dreading the answer.―Not more than two weeks. Honestly, I don‘t think he would have waited that long if he thoughthe could have got away with it.‖ Louisa looked about, her eyes falling on Annabel‘s sherry. ―Ineed some tea,‖ she said.

آیا کتاب مورد نظر هنوز بر روی سایت قرار نگرفته است؟ جای نگرانی نیست! کافی است بر روی گزینه سفارش کتاب کلیک کرده و درخواست خود را ثبت کنید. در کمتر از چند ساعت کتاب شما را آماده خواهیم کرد.